Friday, July 1, 2011

Babes and Cars; Automakers Tap Sports Illustrated Swimsuit Issue For Advertising


Hot, scantily clad ladies and hot cars go together like peanut butter and jelly. It's why they're both featured in men's magazines. It's why every auto show has its fair share of sexily dressed models on the floor. And it's why car pictorials often have a bikini-clad model stretched over a cherry-red hood.

Well, this month a few automakers are putting the synergy between hot girls and hot cars to work. Both Nissan and Lexus have partnered up with an annual classic in sexy ladies: the Sports Illustrated Swimsuit Issue.

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